Privacy Policy of Vestrahorn (Litlahorn ehf.)

This privacy policy explains how Litlahorn ehf. ("we", "us", or "our") collects, uses or shares your personal information when you visit our website www.vestrahorn.is ("the website").

What personal information do we collect and why?

We collect the following types of personal information from you when you visit the website:

- Analytics/tracking data: We use Google Analytics 4 to collect information about how you use the website, such as the pages you visit, the time you spend, the device you use, the location you access from, and the source of your traffic. We use this information to improve the user experience and performance of the website. You can opt out of this by not consenting through our cookie banner.

- Marketing data: We use Facebook Pixel to collect information about your interests, preferences, and behavior on the website and other websites. We use this information to show you relevant ads and offers on Facebook and other platforms. You can opt out of this by not consenting through our cookie banner.

- Contact data: We store your email and name when you send us messages through our contact us form on the website. We use this information to respond to your queries and provide you with our services.

- Booking data: Shipments from the booking system may contain personal information, e.g. residence, age or business history, to generate relevant messages to site members. This information is never passed on to third parties.

How do we collect personal information?

We collect personal information from you in the following ways:

- Through forms: When you fill out and submit the contact us form on the website, we collect your email and name.

- Through cookies: When you visit the website, we use cookies and similar technologies to collect analytics/tracking data and marketing data. Cookies are small files that are stored on your browser or device and allow us to recognize you and remember your preferences. You can manage your cookie settings through our cookie banner or your browser settings.

- Through third-party services: When you visit the website, we use third-party services such as Google Analytics 4 and Facebook Pixel to collect analytics/tracking data and marketing data. These services may also collect other information from you, such as your IP address, browser type, operating system, device identifier, and other technical details. You can learn more about how these services use your information by visiting their privacy policies.

How do we use personal information?

We use personal information from you for the following purposes:

- To provide and improve our services: We use your contact data to communicate with you and provide you with our services. We use your analytics/tracking data to monitor and improve the user experience and performance of the website.

- To market and advertise our services: We use your marketing data to show you relevant ads and offers on Facebook and other platforms. We may also use your contact data to send you newsletters, promotions, or other marketing materials, if you have consented to receive them.

- To comply with legal obligations: We may use your personal information to comply with any applicable laws, regulations, or court orders.

How do we protect personal information?

We take reasonable steps to protect your personal information from unauthorized access, disclosure, or loss. We use access control, encryption, and multi-factor authentication to secure your personal information. We also train our staff on data security and privacy best practices.

How long do we retain personal information?

We retain your personal information for as long as necessary to fulfill the purposes for which we collected it, or as required by law. We delete your personal information when it is no longer needed, or upon your request.

Who do we share or sell personal information with?

- With third-party services: We share your personal information with third-party services such as Google, Facebook, and Webflow, as it is mandatory to do so by using their platforms. These services may use your personal information for their own purposes, such as analytics, advertising, or research. You can learn more about how these services use your personal information by visiting their privacy policies.

- With legal authorities: We may share your personal information with legal authorities if we are required to do so by law, or if we believe that it is necessary to protect our rights, property, or safety, or the rights, property, or safety of others.

What rights do you have over your personal information?

You have the following rights over your personal information, subject to applicable laws and limitations:

- The right to access: You have the right to request a copy of the personal information we hold about you.

- The right to rectification: You have the right to request that we correct any inaccurate or incomplete personal information we hold about you.

- The right to erasure: You have the right to request that we delete your personal information, unless we have a legal obligation or a legitimate interest to keep it.

- The right to restriction: You have the right to request that we limit the use of your personal information, if you have a valid reason to do so.

- The right to data portability: You have the right to request that we transfer your personal information to another service provider, if technically feasible.

- The right to object: You have the right to object to the use of your personal information for certain purposes, such as marketing or profiling.

- The right to withdraw consent: You have the right to withdraw your consent to the use of your personal information at any time, if you have given us your consent previously.

- The right to complain: You have the right to complain to a data protection authority if you are unhappy with how we handle your personal information.

How can you exercise your rights?

To exercise your rights over your personal information, you can contact us at info@vikingcafe.is and provide us with your name, email, and a description of your request. We will respond to your request within a reasonable time frame, or as required by law. We may ask you to verify your identity before fulfilling your request, to ensure the security of your personal information. You can also withdraw your consent to cookies on our website by changing you cookie preferences.

How often will we update this privacy policy?"

We may update this privacy policy from time to time to reflect changes in our practices, technologies, or legal requirements. We encourage you to review this privacy policy periodically to stay informed about how we collect, use, share, or sell your personal information.

How to contact us?

If you have any questions, comments, or concerns about this privacy policy or our privacy practices, you can contact us at:

Legal name: Litlahorn ehf.

Address: Horni, 781 Höfn Iceland

Phone: +354 478 2577

Email: info@vikingcafe.is

Updated: 5 February 2024

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